Chef-driven concept welcomes May with unique offers, weekly deals and a chance to win free burgers for a year at select locations

Charlotte, NC  (RestaurantNews.com)  Bobby’s Burgers by Bobby Flay is claiming Burger Month with a full lineup of weekly offers and a can’t-miss sweepstakes designed to turn every guest into a “Burger Boss.”

This month-long celebration features a rotating menu, value-forward pairings and an exclusive Rewards Member sweepstakes, where ten lucky winners will receive Free Burgers for a Year.*

All existing Rewards Members, along with guests who join in May, will be automatically entered for a chance to win. Each purchase made throughout the month earns an additional entry, increasing chances of winning. Rewards will be deposited directly into the winners’ accounts and are redeemable at their convenience.

Guests can also enjoy a series of in-restaurant deals, including:

• May 1–3 (Kickoff): $9 Deal for Palace Classic 4-ounce Burger with regular or sweet potato fries
• May 4–10: Free regular or sweet potato fries with any burger purchase
• May 11–17: Buy One, Get One Burger Free of equal or lesser value
• May 18–24 (Memorial Day Week): $9 Deal for Palace Classic 4-ounce Burger with regular or sweet potato fries
• May 28 (National Burger Day): Signature Crunchburger^® (4-ounce or 6-ounce) for $5.28

Limited-time menu items, including the Buffalo Burger and Dulce de Leche Milkshake, will be available through May 31.

WHAT: Burger Month at Bobby’s Burgers by Bobby Flay

WHEN: May 1–31, 2026

WHERE: Participating Bobby’s Burgers by Bobby Flay locations are in Charlotte, NC, Holladay, Utah and Orem, Utah.

* No purchase necessary to join rewards program. Free Burgers for a Year defined as 12 burgers or sandwiches. Terms and conditions apply. See Thanx rewards platform for full details.

About Bobby’s Burgers by Bobby Flay

Bobby’s Burgers by Bobby Flay is the Unbeatable Burger Experience, co-founded by renowned chef Bobby Flay. As a reflection of his successful 40-plus-year career in the restaurant industry, Flay has handcrafted every ingredient and menu item to create both a craveable and approachable Bobby Flay dining experience. Backed by a team of veterans in the restaurant industry, Bobby’s Burgers offers tailored support from experts to ensure that every location has the highest-quality burger experience. With 11 locations currently open and several in the development pipeline, Bobby’s Burgers is launching its full-scale U.S. and international franchise expansion plan.

Contact:
Alex Frye
Champion
214-641-0746
afrye@championmgt.com

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