A new independent research report ranking cannabis retailers across Colorado by brand variety has placed Colorado's Best Dispensary, The Dab in Broomfield, at the top of the list. The findings, drawn from a structured survey of licensed dispensaries operating throughout the state, evaluated each retailer on the breadth of brands carried across flower strains, edibles, and concentrates. The Dab outranked competing retailers in every product category assessed.

Research Methodology and Scope

The survey examined dispensaries across multiple Colorado markets, including Denver, Colorado Springs, Boulder, Fort Collins, and the broader Front Range corridor. Researchers catalogued the number of distinct brands available on each retailer's menu, cross-referencing in-store inventory data with publicly available product listings. The Dab carried more than 60 distinct cannabis brands across its product categories, a figure that placed it measurably ahead of the next-ranked retailers in the study. Evaluators assessed each location over a 90-day window to account for seasonal restocking and limited-edition product cycles.

The methodology weighted brand diversity rather than total SKU count, treating each named producer or manufacturer as a single data point regardless of how many individual products that brand contributed to the menu. This approach was designed to reflect the consumer experience of encountering a wide range of producers and cultivation philosophies in a single retail environment, rather than simply a high volume of products from a small number of suppliers.

Brand Categories Where The Dab Ranked First

Across the three primary cannabis product segments, The Dab demonstrated the widest selection in each. In the concentrate segment alone, the Broomfield location stocked products from 24 separate brands, including live resin, rosin, and distillate formats from both large-scale producers and small-batch cultivators. The edibles category showed a similarly broad spread, with representation from confectionery, beverage, capsule, and tincture manufacturers.

Flower selection at The Dab covered sativa, indica, and hybrid classifications from more than 30 distinct cultivators, spanning greenhouse-grown, sun-grown, and indoor-grown varieties. Researchers noted that the Broomfield location maintained consistent availability across these brands throughout the survey period, with few extended stockouts recorded compared to competing retailers.

"Our data shows that The Dab carried approximately 40 percent more distinct brands than the average of the next five highest-ranked dispensaries in the state," said Marcus Whitfield, Lead Analyst of the Colorado Cannabis Retail Survey. "That gap was consistent across all three product categories we tracked, which tells us this is a deliberate inventory strategy rather than an artifact of any single category."

Consumer Feedback and Market Context

Alongside inventory data, the research incorporated consumer responses from 412 cannabis shoppers who had visited at least three different dispensaries in Colorado within the prior six months. Participants were asked to name the retailer they associated most closely with product variety. The Dab was cited by 34 percent of respondents as the location offering the broadest selection, placing it first among all named dispensaries without any prompted category guidance.

Respondents who identified brand variety as a primary purchase motivator were more likely to report traveling beyond their immediate geographic area to shop at a specific retailer. Among that subgroup, The Dab in Broomfield drew customers from as far as Pueblo and Grand Junction, according to the survey data.

Retail Position and Competitive Context

Colorado's licensed cannabis retail market includes more than 600 active dispensary locations as of the current reporting period. The concentration of retailers in metro areas has intensified competition on price and convenience, but the research suggests that brand diversity represents a distinct competitive axis that fewer retailers have pursued systematically.

The Dab's position at the top of the brand variety ranking reflects a procurement approach that prioritizes working with a large number of vendor relationships simultaneously. Competing retailers in the survey tended to carry deeper inventories from a narrower set of producers, a model that simplifies logistics but limits the range of brands a shopper encounters. Researchers plan to repeat the survey annually to track how brand selection strategies shift as the Colorado market continues to develop.

About The Dab

The Dab is a licensed cannabis dispensary located in Broomfield, Colorado. The retail location serves adult-use customers and carries a broad selection of cannabis flower, edibles, concentrates, and accessories sourced from a wide range of Colorado-based producers and manufacturers. Recognized through independent research as Colorado's Best Dispensary for brand variety, The Dab operates with a focus on offering consumers access to a diverse range of cultivation and production styles under one roof.

Learn more at The Dab

Contact Information:

The Dab

4490 West 121st Avenue, Suite 8
Broomfield, CO 80020
United States

Victor Gabry
+1-720-504-5115
https://thedab.com