Guests Now Can Enjoy Even More Ways to Fuel Active Lifestyles with New Bases & Toppings and the Return of Protein-Packed Zone Line
Irvine, CA (RestaurantNews.com) Juice It Up!, one of the nation’s leading handcrafted smoothie, raw juice, açaí and superfruit bowl chains, is giving fans even more ways to build their perfect bowl in the new year. The brand also is reintroducing a trio of balanced, crave-worthy smoothies crafted for active lifestyles. As 2026 kicks off, Juice It Up! is launching two major menu updates to fuel every New Year’s resolution: expanded bowl customization options and the highly anticipated return of the protein-packed Zone Smoothie lineup extension.
“Our guests regularly want to personalize their functional menu choices, and this expansion meets fans where they are in their wellness journeys with thoughtful, flavor-forward innovation,” said Susan Taylor, President and CEO of Juice It Up! “By broadening our options and reintroducing the high-protein Zone Line, we’re giving guests the flexibility and quality they expect from Juice It Up! in every bowl and cup.”
Juice It Up!’s refreshed bowl selections allow guests to mix and match from an expanded array of delicious bases, including coconut, açaí, passion fruit and dragon fruit, to create the perfect foundation for endless combinations. The brand also is adding creamy chia seed pudding and strawberry chia seed pudding toppings, offering a fun and functional twist that brings texture and nutrient-rich flavor to every bite. Two new granola varieties, Dark Chocolate & Berries and Dark Chocolate & Peanut Butter, round out the enhancements. They both deliver a yummy and satisfying crunch with just the right hint of indulgence.
Additionally, select test locations will feature a new Greek yogurt parfait and a Greek yogurt base as an option for customizable bowls, offering guests even more ways to personalize their selections with premium, better-for-you ingredients. The Greek yogurt base contains up to 10 grams of protein, while the parfait delivers up to 25 grams of protein.
Alongside the expanded bowl options, Juice It Up! is celebrating the return of its beloved Zone Smoothie lineup extension. Crafted with craveable flavor and functionality, each Zone Smoothie delivers up to 32 grams of protein in a medium size. A guest menu favorite for 30 years, the original Zone Smoothie, featuring banana, peanut butter, non-fat yogurt, protein powder and peanuts, has remained a permanent bestseller in Juice It Up!’s Specialty Smoothie category. The Strawberry Zone adds strawberries and a strawberry-apple juice blend to complement the rich peanut butter base, while The Berry Zone blends blueberries with the sweet flavors of blackberry layered into the classic peanut butter–yogurt foundation. The full Zone Smoothie lineup is available now. The Strawberry Zone and The Berry Zone return for a limited time through March 31.
Guests can build their customized bowls and order The Zone Smoothies in stores, online or via the Juice It Up! mobile app, which is available for download in the Apple (iOS) and Google Play (Android) stores. Juice It Up! Rewards® members enjoy delicious perks, including easily placing orders and paying ahead, earning loyalty points and redeeming seriously juicy rewards. Juice It Up! products are available via carryout, order ahead and delivery through DoorDash, Grubhub and Postmates in most locations.
To view the full menu and nutritional information, and to find your nearest Juice It Up! location, go to JuiceItUp.com.
About Juice It Up!
Juice It Up!, one of the nation’s leading açai bowl, handcrafted smoothie and raw juice chains, was founded in 1995 with its Franchise Support Center now located in Irvine, California. Juice It Up!’s menu is designed with flavor and functionality in mind, resulting in products that not only taste great, but also support an active lifestyle. With nearly 130 locations open and under development across California, Arizona, New Mexico, Oregon, Oklahoma and Texas, the company boasts an attractive and modern store design, strong digital ordering technology, a focus on functional products and ingredient transparency and a menu that reflects the brand’s active personality and motto to “Live Life Juiced!” In addition to its existing territories throughout the Western United States, Juice It Up! is seeking expansion in Nevada and Utah. For more information about becoming a Juice It Up! franchise partner, visit JuiceItUpFranchise.com.
Juice It Up! Social Media Pages
Facebook: http://www.facebook.com/juiceitup/
Instagram: http://www.instagram.com/juiceitup/
Twitter: http://www.twitter.com/juiceituphq/
Juice It Up! Media Contact:
Kelly Itatani
Powerhouse+Co.
kelly@powerhouseandco.com
- More from Juice It Up!
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