Onepath, an AI-driven lead management solution tailored for home services contractors, has unveiled Outreach Campaigns, an innovative feature that empowers contractors to design, customize, and implement targeted marketing campaigns using straightforward language-eliminating the need for marketing expertise.

The Challenge

Home services contractors-including HVAC technicians, plumbers, electricians, and roofers-excel in their respective trades but often lack the time, resources, or knowledge to execute complex marketing campaigns. Many depend on referrals or costly agencies that do not fully grasp their business needs. As a result, their existing customer databases remain underutilized, often confined to spreadsheets and CRMs.

The Answer

Outreach Campaigns allows contractors to upload their customer lists and articulate a promotion in everyday language-such as "Send a $99 heating tune-up offer to my customers in Seattle via text and email, valid for 14 days"-while Onepath's AI takes care of the rest:

• Smart Targeting: The platform evaluates customer data and automatically formulates audience segments based on the contractor's objectives-considering factors like location, service history, and customer value-without the need for any technical configuration.
• AI-Generated Personalized Messaging: Each customer receives a distinct, tailored message across email and RCS/SMS, crafted with the appropriate tone, offer specifics, and a direct link for booking.
• Intelligent Scheduling: Messages are distributed during business hours on chosen days, with integrated rate limiting to enhance deliverability.
• Real-Time Analytics: A dynamic dashboard monitors every message from sending to delivery, opens, clicks, and bookings, providing ROI assessments and performance metrics for each channel.
• Built-In Offer Management: Promotional pricing-whether fixed discounts, percentage reductions, or complimentary services-is automatically applied to dispatch fees, allowing contractors to understand the true economics of their campaigns.

Operational Process

Outreach Campaigns employs a streamlined four-step process:

1. Describe & Upload - The contractor articulates their goals in plain English and uploads their customer CSV file.
2. Refine Targeting - The AI extracts campaign parameters and customer filters, which are displayed in an editable format. The customer count updates in real-time as filters are modified.
3. Preview Messages - AI-generated personalized messages are presented for sample customers before any messages are sent.
4. Schedule & Launch - Set the start date, select the days and time frame, and launch the campaign. The system manages everything from that point onward.

Six specialized AI agents facilitate the entire process-from prompt validation and parameter extraction to customer matching and message creation-making Outreach Campaigns the most AI-centric marketing tool available for the trades sector.

The Significance

"Contractors have been overlooked by marketing technology," stated Utku Kaynar, CEO of Onepath. "Enterprise-level tools are often too complicated, while simpler options lack intelligence. We designed Outreach Campaigns so that a contractor can transition from concept to executing a professional, personalized multi-channel campaign in under five minutes-something that typically takes a marketing team several days to accomplish."

The home services sector generates over $600 billion in annual revenue in the U.S., yet many contractors still rely on manual outreach or expensive third-party agencies for customer re-engagement. Outreach Campaigns brings enterprise-level marketing automation directly into the platform that contractors currently use to oversee their leads and appointments.

Availability

Outreach Campaigns is now accessible to all Onepath customers. For additional information or to arrange a demo, please visit onepath.ai.

About Onepath

Onepath is an AI-enhanced lead management and voice AI platform specifically designed for home services contractors. From initial contact through to booking, Onepath automates the complete customer journey-managing conversations, evaluating opportunities, scheduling appointments, and now executing targeted marketing campaigns-so contractors can concentrate on their core competencies. Onepath integrates seamlessly with leading field service management platforms, including ServiceTitan and HousecallPro.

Learn more.

Contact Information:

OnePath AI, Inc.

428 Seawind St
Lakeway, TX 78734
United States

One Path
(737) 260-7376
https://onepath.ai